The first moment in the app had fallen behind the product.
As Mighty Networks grew, the mobile entry experience no longer reflected the platform’s depth or polish. Members—especially return users—faced unnecessary friction getting back to their communities.
Small failures at entry had outsized impact.
Sign-in confusion and dated presentation compounded at the exact moment users expected speed and clarity, contributing to drop-off in an otherwise healthy product.
I led the vision for the mobile app’s entry system, including sign-in, network discovery, and launch experience. I collaborated closely with product, engineering, QA, and marketing to deliver a scalable refresh aligned with a broader brand release.
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